The course generates enough income to justify the time Williamson spends producing content, but not enough to quit her day job as an independent building science consultant. Williamson supports her account by selling a more comprehensive educational course, “Building Science for Architects,” to her followers (and to anyone else). EducationĪ post shared by Christine Williamson describes BuildingScienceFightClub as an educational project-a way to help architects understand the connection between “what they draw and what they build.” For its relatively young audience, who may be more accustomed to navigating CAD than a construction site, the account becomes a form of continuing education, dispensing engaging, bite-sized pieces of wisdom from the field. Though each of the following examples might feel like an anomaly, taken together, they show how social media may influence the architecture profession in the future. Architectural firms have also changed, with many now hiring people dedicated to managing their social media presence, which has become a key way to recruit talent and build client awareness.īeyond these obvious changes, individual architects and designers are beginning to use social media in more interesting ways to help them work, gather feedback, and earn a living.

For instance, selfie walls have become common features of offices, cafés, and museums. In the built world, social media has had an obvious impact. Although the built environment can feel like the antithesis of social media-the place the people gather physically rather than digitally-architecture and the architectural profession aren’t immune from its influence. Social media platforms can be linked to everything from conflicts in Ethiopia to teen depression in the United States.

Courtesy Alvin Huang Operation PPE, United States

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